From friends at the CapturaGroup: Are Hispanics Really More Social?

Getting to the bottom of this question is critical because there seems to be a disconnect among Hispanic marketers when it comes to social media. On one hand, there are countless studies indicating that Hispanics are extremely engaged with social media. On the other hand, few marketers are proactively leveraging social media to reach online Hispanics…

…answerng the question in: Hispanics are really more social

In addition to being highly social, Hispanics consume a ton of media. I came across statistics that indicate that Hispanics teens spend 13 hours per day with media, more than any other ethnic group.

I then took a look at technology usage and showed that Hispanics are leapfrogging to the latest and greatest technologies, including mobile. What’s more, Hispanics have an extremely positive view of the technology and once they get their hands on it, the use it and love it…

When you combine the highly social Hispanic culture with strong technology usage, you get a perfect storm. I argued that social media is the perfect avenue to unleash the Hispanic culture. For the most part, every day Hispanic culture is confined to neighborhoods throughout America. Social media changes that. It gives every day Hispanics a voice and provides a global, viral platform for spreading the culture.

Answering the question goes to more than just selling widgets.

As Bishop Hodur pointed out, each culture brings its unique gifts and attributes together in the most social of all setting, the Church. Honoring culture is more than just window dressing and getting down with quaint traditions. It involves understanding people where they are at, blessing what they offer, and being increased and blessed by the gifts they bring. The Gospel message is beyond nation and place, yet grows in the world God created, because of the talents and gifts every nation and people offers.

Is the PNCC just the Church of one nation, one people? No, but it fully honors, respects, and works to build upon and maintain the gifts each nation and people bring. You do not have to stop being American, Polish, Hispanic, Italian, or any aspect of your nature because God honors it in using what you bring for the promotion of the everlasting message that is beyond any border or boundary.

What we can understand from the above is that Church needs to go out and meet people where they are, drawing them in, not by a few “ethnic” parishes, but by fully honoring their self determination and identity in a Catholic and democratic Church.