Not sure if anyone has been following the controversy over a Microsoft marketing ploy but here’s the short story. Microsoft sent certain bloggers an Acer Ferrari laptop (worth about $3k) with Windows Vista – absolutely free, some with, some without strings.
The blogsphere is all abuzz over the move. Media and some bloggers have blasted the bloggers who received the laptops as unethical PR people or journalists – because they got a marketing gimic with the Ferrari name pasted on it.
Brian Solis, principal of FutureWorks PR has a wrap-up in Microsoft PR Sparks a Blogstorm of Support and Outrage. Check it out.
Anyway, in my opinion, this dust-up is really nothing of concern. Top end bloggers have little need for free stuff. Free stuff is a nice perq, but has very little influence over anything. If a person can be bought for $3,000 then that propensity would have shown a lot sooner (along with their crack habit).
Bloggers range is style and in professionalism. Bloggers covering the daily antics of their cat(s) don’t really fancy themselves as journalists, but some of the high end serious bloggers do. Blogging has to do with defining yourself. While a $3,000 laptop might buy the admiration of your local cat blogger (or crack addict) – it really doesn’t do much for anyone who could drop that change on a new laptop anytime.
Microsoft got what it wanted, exposure and controversy. The rest of us can yawn and go back to sleep, Mac OS X Leopard will be out in the spring.
Oh, and pay no attention to that man with the Ferrari in the corner.