From PC Magazine: Windows 7 Vodka and the Microsoft Hangover: Microsoft can’t change perceptions if it doesn’t get its marketing and PR acts together by John C. Dvorak

Having followed Microsoft’s exploits since its inception, I can safely say the best anyone can hope for with Windows 7 is moderate success. For all of the fanfare surrounding the new OS, Win 7 is really just a Vista martini. The operating system may have two olives instead of one this time out, but it’s still made with the same cheap Microsoft vodka…

What I like about the article, and what many of the commentators missed, was the whole issue of attention to detail. If you can’t form a good sentence and use proper punctuation in marketing materials how can you expect to build world-class software. It really is about a corporate culture lacking in attention to detail. Like building your martini, if you pay attention to detail and spend a little more on quality ingredients you end up with a better result.

I gave up on PCs long ago and have actually saved money by switching an entire household to Mac. No maintenance headaches, no required security updates every five minutes, no anti-virus software and loads of other expensive software. I look at total cost of ownership, not just up-front cost. If TCO is low you win, and that includes the cost of not spending time with your family and friends because something needs fixing or updating.