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1 in 57 million

From the BBC: Blogosphere sees healthy growth

The web’s love affair with blogging shows no signs of abating according to the latest report from blog tracking firm Technorati.

Every day 100,000 new blogs are created and 1.3 million posts are made, it found during its quarterly survey.

“It indicates that blogging continues to play a critical role in debates about the important issues of our time” said David Sifry, the founder of Technorati.

Technorati is now tracking more than 57 million blogs, of which it believes around 55% are ‘active’ – updated at least every three months.

“Some of these are fully-fledged professional enterprises that post many, many times per day and behave increasingly like our friends in the mainstream media. The impact of these bloggers on our cultures and democracies is increasingly dramatic,” said Mr Sifry.

As the Young Fogey and others have often pointed out, our impact is the reason we are both an asset and a threat.